Fresh statistics from ComScore has confirmed that the current trend of Facebook Inc (NASDAQ:FB), where a majority of users are accessing the site from their mobiles instead of logging in from their PC’s, has remained the same.
Goldman Sachs analyst Heather Bellini states that the data clearly depicts that mobile Internet usage in the US via browsers and apps shot up by 4% month-over month in August to 90 million, with average daily visitors going up by 6% month-over-month to 52 million and average minutes per visitor soaring by 3% to 517. Mobile usage comprised 43% of total minutes, an increase from 38% only 3 months back.
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In spite of promising figures as mentioned above, the total minutes spent by Facebook users in US dropped 5% to 108 billion since July. Desktop minutes experienced a sharp drop by 13% to 61 billion as opposed to a flat growth rate in July and a rise of just 1% in August.
When the figures were tabulated on a global scale, unique visits showed an increase of 9% year-over-year but a decline of 2% month-over-month, whereas minutes per user were up 2% year-over-year and down 5% month-over-month. Facebook still faces the issue of coming up with a lucrative method to make money via mobile users.
Shares of FB are up about 2% in the pre-market session.