Facebook Inc (NASDAQ:FB)’s shares came under another
pressure recently, due to the controversy over private messages made public due
to a glitch by the site. Facebook has arguably become the most popular social
networking site over the last couple of years, and therefore, it has attracted
to itself, advertisers, who thrive on the personal information given out by
people on the site. The advertisers put up their ads on a person’s homepage
based on the location, likes, dislikes, age, and preferences of that person.
Therefore, is essential that users feel comfortable in giving out their
information to the site.
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However, some users started complaining about the
fact that their private messages to other people had been made private over
Timeline, a feature which is fast replacing the old Wall of Facebook. The site,
however, has denied having slipped. They say that the issues have been caused
because people saw really old posts by/for them on the timeline, and they could
not believe having written about such private matters in public. This
controversy, however, can become dangerous for Facebook, and it is already
making its presence felt in terms of dropping shares.
With people becoming more insecure about doling out
their private information over Facebook, advertisers and investors are also
getting uncomfortable. They too, are shifting in their seats. And experts blame a bug which
may have upset the system.
The reports of the problem seem to have mainly come
from the U.S and France. The latter has reacted rather strongly to the issue,
and has demanded that a Facebook representative answer immediately and explain
the situation. Facebook representatives, however, still hold to their
explanation, and have been saying that their database
confirms that these so-called private messages were indeed public ones,
which were posted a long time ago. However, it seems unlikely that so many
people, and so many of them in two different countries would suffer a memory
lapse around the same time, over the same issue. The shares, meanwhile, are
still falling.
Shares of FB had came under heavy selling pressure
on Monday and lost about 8% after Barron’s called
the stock prices “still too pricey” even after the sharp decline which the
prices saw, after the initial opening price.
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