A
Facebook Inc(NASDAQ:FB) page can cover the needs of a website. A recent survey
by Lab42, a market-research company found that 50% of the 1000 social media
users, who were involved in a poll, believe that Facebook pages are more useful
than company websites. 82% people feel that pages are ideal places to interact
with brands.
Will FB Rebound After The Recent Slump? Find Out Here
Brands
must, however, be sensible about their posts. 48% respondents have ‘unliked’
pages that posts too frequently.
Lab42
has also found out that the top three ways in which people interact with
Facebook pages are
·
Printing/
redeeming discounts and coupons
·
Liking/
commenting
·
Learning
about new products and services
Apart
from posting too frequently, other reasons for people opting out of pages
include bad customer experiences and stopping to like a brand. It is no secret
that people are always trying to save money. However, 77% respondents have done
so as a result of liking brand names on Facebook. 66% have saved $20 and more
in the last 12 months while 17% have saved over $100. 35% respondents believe
that brands were more responsive to their queries on Facebook than anywhere
else.
CEo
of Lab42, Gauri Sharma said that a common social media goal for firms is to
increase their number of Facebook ‘likes’. The study has revealed that firms
have devoted ample time, marketing resources and money in order to answer the
most important question of all time. What is the worth of a Facebook ‘like’?
instead of guessing, Lab42 decided to dive in straight to the source and ask
customers about their habits and opinions regarding ‘liking’ pages on Facebook.
A
Facebook page is a customizable space for an organization, public personality
or a product. Through a Facebook page, one can join the conversation with
people, who are active on Facebook.
No comments:
Post a Comment