Google Inc(NASDAQ:GOOG) is all prepared to launch a new version of the Nexus 7, to compete with Amazon's new Kindle Fire according to reports.
The new Kindle Fire is expected to be launched by Amazon at a press conference it has called for September 6.
The new Nexus, being made by Google's partner Asus, is expected to launched in October and will be equipped with a cellular radio for wireless data connectivity, the reports said.
Reports have said that the new model will be a 3G version though there was no confirmation on whether it will connect to high-speed 4G LTE networks.
Google's current Nexus comes with only Wi-Fi connectivity which has restricted its sales in the Asian countries, here Wi-Fi networks are not widely available.
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Amazon's current Kindle Fire - which it recently announced was sold out - also had only Wi-Fi connectivity.
Compared to Kindle and Nexus, Apple has been offering mobile data connectivity on its iPads. The new iPad3 lunched earlier this year was the first to offer 4G LTE connectivity.
With the Wi-Fi Nexus 7 now available and a 3G version rumoured to be forthcoming, and Amazon apparently gearing up to debut new models, competition is heating up in the smaller tablet space.
Apple is expected to throw its hat into the ring in October, when it is rumoured to launch a smaller 7.85-inch iPad that will be available alongside its existing 9.7-inch model.