Smartphone makers are increasingly moving away from using applications made by rival companies and are moving towards making their own - or at least using that made by niche players in the segment.
Apple Inc.(NASDAQ:AAPL) dumped Google Inc(NASDAQ:GOOG) maps and its latest devices are running its own mapping services. Next in line is Amazon, which may be close to ditching Google's mapping application and on Monday unveiled its own Amazon.com, Inc.(NASDAQ:AMZN) Maps API.
The mapping tool will run on its Kindle Fire mobile devices. The announcement about its maps was put up on the Amazon mobile app distribution blog.
"The Amazon Maps API makes it easy for you to integrate mapping functionality into apps that run on the all-new Kindle Fire and Kindle Fire HD. These new devices will also support location-based services through the android.location API," the blog post said.
The application is still available in beta and for the developer community to tweak it and integrate it with the existing Google Maps API.
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Of course, the blog does not say anywhere that it would be replacing Google Maps with this app. What it does do is give developers an alternative mapping service.
It does all the things which Google Maps does at the moment - embeds interactive maps into an application, switch between standard maps and satellite view, display location, and so on.
Meanwhile according to a report by Next Web, Finnish handset maker Nokia Corporation (ADR)(NYSE:NOK) has confirmed that its Location Platform technology is being licensed to power Amazon Maps API.