According to latest
reports, Microsoft Corporation(NASDAQ:MSFT) is planning to hire more than 1,000
employees in China this year. This will boost development and research as
Microsoft tries to cope up with Google and Apple in the fast-evolving mobile
internet market.
The declaration
contributes to the intensifying rivalry in wireless industry in China. Nearly
400 million people surf the internet in China through mobile phones and other
devices. Microsoft is popularizing its Windows 8 mobile operating system but it
was late in doing so. Now it is following Apple and Google.
Ralph Haupter,
Microsoft’s CEO in China has said in a news conference that the company
respects that it has two rivals in the market that are playing a strong role.
The company is ready to counter attacks and have different provisions to change
the game plan.
Haupter also said that
the new employees will add to Microsoft’s workforce of 4500 in China. The new
workforce will be spread across research and development, customer service and
marketing.
According to Ya Qin
Zhang, Chairman for research and development in Microsoft’s Asia Pacific, said
that research spending in China will increase by 15% over the figure last year
of $500 million. The current research staff of 3000 will be increased by 15%.
Global technology
companies and local competitors are splurging heavily to gain a grip in the
mobile internet market in the most populous market as Chinese users adapt
quickly to the new technology.
Chinese search engine
Baidu has released its own mobile browser this week to compete with Apple and
Google. Baidu has also announced that it will open a cloud computing center.
China had as many as
538 million people online at the end of July. The share that utilizes wireless
devices increased very fast, rising by 22% to 388 million.
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