Wal-Mart Stores, Inc.(NYSE:WMT) sells products such as Apple Inc's iPad tablets and Barnes & Noble Inc's Nook, but will no longer sell Amazon.com, Inc.(NASDAQ:AMZN)’s Kindle products. Betting that the consumers are interested in other gadgets it has made a second major chain to stop selling Amazon's devices.
"We have recently made the business decision to not carry Amazon tablets and eReaders beyond our existing inventory and purchase commitments," "This includes all Amazon Kindle models current and recently announced." Wal-Mart said in a memo sent to store managers dated Wednesday.
With a consistent decision on merchandising strategy, it pushes sales of other retailers and hold backs Amazon and others in online sales, trying to beef up its internet business. This has pushed Amazon into new competition as consumers buying Kindle tablets such as the new Kindle Fire HD can shop on the devices for more than just digital books.
A confirmation to sell "a broad assortment" of tablets, eReaders and accessories was given by a spokeswoman of the company.
The company's Sam's Club warehouse chain and the "Kindle" search on the Walmart website brought up items such as cases and screen protectors used with the Kindle, as well as e-readers and tablets from other companies .
Months after Target Corp stopped selling the products has the decision from Wal-Mart come to hold back from sale of the Kindle products.