People, who are seriously ticked off with the built-in maps app that the iPhone 5 comes with, could try Nokia Corporation (ADR)(NYSE:NOK)’s offering as an alternative.
It goes without saying that Nokia would be happiest if customers buy their phones rather than buying Apple Inc.(NASDAQ:AAPL) products. For people, who’d stick to Apple, Nokia is offering its mobile maps app as a great substitute.
Nokia has been providing voice-guided navigation for Android and iOS users through mobile web until earlier this year.
Nokia said in its Twitter page that Nokia Maps is truly award-winning. There is absolutely no need to be stuck with another mapping software on a smartphone now.
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Other Nokia employees have posted additional messages directing disgruntled iPhone users to Nokia’s mobile mapping website.
It is the most recent move made by Nokia in order to capitalize on the backlash that Apple’s Map App has received. The firm posted a blog a week back touting the power of its approach and investment in mapping as one of the highlights of its phones.
Nokia will of course be one of the several options for unhappy iPhone users. Google offers its own mobile maps web site and there are a number of companies that use native apps for the iPhone with many providing turn-by-turn navigation.
It is surprising that Apple lagged behind when it came to navigation and mapping features. For years, this company has been the one to have maintained a proven record of creating successful services and products. Nokia is taking this chance to promote its versatile mapping application. This makes matters more interesting.
What happens with Nokia and Apple is something that time would tell us. Apple will learn from its mistakes and make sure to reconsider their whole mapping program. As for Nokia, we can only hope that it maintains its good work.