Apple Inc. (NASDAQ:AAPL)’s iOS 6’s built-in maps has not met with favorable reviews everywhere, which is why Nokia Corporation (ADR)(NYSE:NOK) has swooped in to make most of this opportunity. The latter is offering its own mapping apps in place of the one being provided by Apple.
Even if users are not switching to Nokia phones, the company is content in providing its mapping tool to users who are using Apple phones. Voice-guided navigation for iOS and Android users are being provided via the mobile Web by Nokia, starting a few months before.
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In its official Twitter page, Nokia has stated that its mapping tool is award winning, which is why users should not look to other options in their smartphones. Messages have been posted by Nokia workers too, which directs users who are unhappy with an iPhone, to Nokia’s mobile mapping website.
Nokia is pulling out all stops to make the most of this golden chance. A blog entry was posted last week, which highlighted the efficiency of their technique and how the mapping tool was one of the USP’s of their phones. But then again, Nokia is not alone in this market of alternatives for Apple. Small companies have native apps for iPhone that provide turn-by-turn navigation and Google has been a key player in the mobile maps market for long.