Wednesday, September 5, 2012

Nokia Corporation (ADR) (NYSE:NOK) Dials Batman, Lady Gaga

Batman to the rescue? As Nokia Oyj (NOK1V) is pulling out all stops in its fight to reclaim the throne in the smartphone business. So accompanying the Caped Crusader is Lady Gaga, and Perry the Platypus to build more smartphone applications which will make its devices more appealing to customers.
Nokia Corporation (ADR)(NYSE:NOK), the Finnish handset maker, that is expected to launch its new Lumia smartphones on Wednesday,  has teamed up with Walt Disney Co. and DreamWorks Animation SKG Inc.to tackle an application shortage that has left it trailing Apple and Google, Bloomberg BusinessWeek said.

 The deals are part of a strategy to ensure Nokia has the most popular smartphone apps, even if it lags in the total number, said Marco Argenti, who oversees Nokia’s relations with developers.

Google’s Android operating system that has millions of applications downloaded every day is the world’s most popular operating system with its apps being a prime attraction for users.

Nokia had failed to attract many app developers and it is for this reason that the company has fallen behind Apple and Google.

As Chief Executive Officer Stephen Elop prepares to unveil Nokia’s first devices based on the mobile version of Microsoft Corp.’s new Windows 8 operating system in New York today, he is betting that apps with novelty features such as augmented reality will make up for the volume handicap.

“I’m a believer that over a certain quantity it really doesn’t matter,” Argenti told Bloomberg.. “We have partners that are creating unique apps for us and I think Windows Phone 8 will really take that to the next level.”
Users of iPhones and Android handsets can choose from more than 600,000 apps -- roughly six times the number available for Windows Phone, the operating system Nokia uses in its Lumia devices. The app superiority has helped Apple and Android grab about 85 percent of the smartphone market, versus 3.5 percent for Windows Phone, according to research firm IDC.

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