The countdown has started. In a few hours on
Wednesday, Nokia Corporation (ADR)(NYSE:NOK) and Microsoft
Corporation(NASDAQ:MSFT) will be set to unveil the Finnish company's most
powerful smartphone in a bid to take a shot at toppling the dominance of Apple
and Google in the segment.
Nokia is trying to take back its position as the
world's largest maker of mobile devices, a position that it lost earlier this
year to Samsung.
Microsoft on its part is a new entrant to the mobile
phone market and is trying to gain a foothold in a sector where rival Apple is
streets ahead of it.
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Nokia is set to a showcase a couple of new Lumia
smartphones that will run on Microsoft's new Windows Phone 8 software.
The Lumia 920 and smaller Lumia 820 will run on the
latest Windows Phone operating software, which Microsoft hopes will rival
Apple's iOS and Google's Android to become a third mobile platform.
If the new phones do not appeal to consumers, it could
spell the end for loss-making Nokia and deal a serious blow to Microsoft's
attempts to regain its footing in the market.
Previous Lumia handsets released by Nokia have
received a favourable response, though Microsoft’s Windows 7.5 software has not
been able to gain much traction in the mobile industry.
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Yet another event on Wednesday that has not been hyped
up much but is equally important for the players concerned is that of Google's
Motorola Mobility that will also be releasing its latest smartphone later in
the day.
A day later Amazon will unwrap its new generation
Kindle Fire tablets and then on September 12, coms the most anticipated vent of
the year - Apple's new iPhone 5.
Samsung Electronics has also said that it will sell
its own Windows-based phone in early October.
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