Tuesday, September 11, 2012

Nokia Corporation (NYSE:NOK) Eyes European Tie-ups with European Carriers to Sell its Lumias

Loss-making Finnish handset maker Nokia Corporation (ADR)(NYSE:NOK) will soon be tying up with network carriers in Europe for the launch of its Lumia 920 in the continent.

The company is planning to link up with French network service provider Vivendi SA in early November and Italy's Telecom Italia. However the exact launch dates are yet to be announced.

Smaller countries like Belgium do not expect the new Nokia smartphones to start selling before January 2013 while in the east the Czech Republic's T-Mobile has said that it would prefer to see the response of customers to the phones before forging any deal with the phone maker.

Nokia had unveiled its new Lumias last week to a less-than-enthusiastic reception from analysts and critics, who were disappointed with the lack of sex appeal in the gadgets.

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The USP of the 920 was the camera with its PureView technology and image stabilisation software but that ran into some controversy with the promotional videos showing that the images taken were not by the phone camera but by professional camera equipment.

The company is trying to win back investor confidence and the United Sates was its choice of launch. Nokia has been absent from the largest market for smartphones for a long time now.

In the U.S. however it is getting support from Verizon Wireless, the country' largest telecom carrier which wants to reduce its dependence on Apple and Google's Android phones.

Verizon plans to start selling the new Windows-based Nokia smartphones from the fourth quarter of 2012. The handset maker already has tie-ups with the top three carriers in the U.S. including AT&T and T-Mobile.

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