Samsung has apparently decided to drop all pretence of class as it blatantly targets Apple Inc.(NASDAQ:AAPL)’s iPhone 5 in its all-new Galaxy S3 print advertisement.
All newspapers in the USA are going to have this piece of news by tomorrow. Samsung aims at making iPhone 5 look low-end compared to the Galaxy S3 through its print ad.
The new advertisement comes with the claim that ‘the next big thing is already here’. It seems Samsung is not yet over its failure in high stakes legal battle with Apple over infringement issues back in August. Publishing an advert directly targeting products of Apple with its own – the move is bold, particularly after losing the court case to Apple.
The print ad says ‘It doesn’t take a genius’. This apparently refers to in-store Apple experts and the online referral system for the App Store and iTunes. It also emphasizes on the fact that consumers are likely to go for Galaxy S3 as it comes with a large number of features, when compared to the iPhone 5. The list of features displayed, however, seems biased as some of the integral features of the iPhone 5 have been omitted, including iCloud, iTunes integration and FaceTime. Also, iOS is brand new whereas Android 4.0 is almost a year old now.
This move by Samsung is not being seen as a mature way to market a product. There is no denying the fact that Samsung Galaxy S3 is an incredible device. However, the marketing punch-line could have focussed on its own stellar features rather than comparing with Apple’s iPhone 5. there is a rumour that Samsung is working on a video ad featuring people lined up, waiting for the launch of new iPhone while ogling at Samsung’s latest Galaxy smartphone.
Apple’s fans have already started working on the parodies of the ad and some of them are already making rounds on the internet.