This week, some exciting new gadgets will be unveiled and may well set the pace for customers, for the rest of the year.
On September 5, Nokia Corporation (ADR)(NYSE:NOK) and Microsoft Corporation(NASDAQ:MSFT) will be launching their new Lumia series of handsets running on Windows 8 operating software.
On the same day Motorola has something planned, but those plans are under wraps still. However a day later on September 6, Amazon.com, Inc.(NASDAQ:AMZN) is expected to launch its new Kindle Fire, a larger version of the its previous version, which it recently announced was `sold out'.
The Internet retailer is expected to make its big-bang announcement in an Apple-style event in southern California. There is a distinct buzz also about a smartphone that Amazon may be unveiling for the first time, but then there are no details about it.
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Microsoft is also expected to make some more announcements early next week, apart from its joint effort with Nokia i, just a couple of days from now. .
"While the stakes for the new Windows Phone are obviously high (Microsoft has still not managed to even put a dent in the smartphone market with its Windows Phone OS), the recent Apple-Samsung patent court ruling has thrust the Windows Phone opportunity into the spotlight," writes Emily Parkhurst in the Puget Sound Business Journal
"Microsoft has a cross-licensing agreement with Apple, which can help it avoid costly trials and $1 billion jury awards like the one Samsung is looking at," she writes.
But first it has to convince people other than Microsoft employees to buy the phones, she added.