Get set for a brand new farming experience on Facebook Inc(NASDAQ:FB). Zynga Inc(NASDAQ:ZNGA) has launched Farmville 2, the upgraded version of its popular game that became a hit on Facebook and was responsible for drawing subscribers to the social networking site.
The new Farmville, launched on Wednesday, is Zynga's first game to be built entirely on 3D and can be downloaded from free from the Zynga site or on Facebook.
The game developer said that Farmville 2 would deliver a brand new farming experience through stunning visuals, beautiful animations and new ways to visit and interact with friends.
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“The FarmVille franchise brought social games into mainstream consciousness, and we’re proud to launch a new chapter in the FarmVille legacy,” said Tim LeTourneau, vice president of games at Zynga.
“FarmVille 2 offers players a new way to farm by delivering an immersive experience, rich characters, and new social features that make game boards come to life with their friends. We can’t wait to see the farms that players create. We also want dedicated players of FarmVille to know that we remain fully committed to bringing them new reasons to play the original game they love.”
Current players of FarmVille will also have more to look forward to as Zynga will continue to roll out new expansions and new ways to decorate and share.
Shares in Zynga closed up 3.2 percent at $2.92.
On the subject of social media, shares in Linkedin Corporation(NYSE:LNKD) rose more than 6 percent on a favourable research report by an investment firm that said the company held out robust long-term growth prospects.
Jeffries analysts who brought out their research report on Wednesday said that the company stock price would go to $142 in the next one year.
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On Wednesday shares in the professional networking site closed up 5.5 percent at $113.28 in normal trading with nearly double the daily average volume of shares being traded.
The analysts said that their view of the company's stock performance was based on its steady rise in earnings as more people posted their resumes online on its platform.
About 174 million members had listed their job histories on LinkedIn through June, up from 72 million profiles two years ago.
Those listings have turned LinkedIn into a valuable resource for employers looking to hire new talent. LinkedIn is profiting from the personal data by charging fees to gain better access to its database and uses a variety of tools to help identify the candidates best suited for specific job openings. About a third of the company's revenues come from advertising.