Upgraded versions of Windows operating system
from Microsoft Corporation(NASDAQ:MSFT) have always been highly anticipated,
but till date, the stakes have never been so high. Microsoft is about to launch
Windows 8 and its success will have a huge bearing on the company’s cellphone
partner, Nokia Corporation (ADR)(NYSE:NOK). Analysts have gone so far as to say
that if the software is as compatible and robust as stated by both companies,
then it is likely to secure the position of the No. 2 operating system, after
Android from Google, and will surge past iOS from Apple.
Chief Executive Stephen Elop, who is a former
employee of Microsoft, has channelized all his experience and strategies into
the development and launch of two new Lumia phones that will run on Windows 8.
The older models running on Windows 7.5 can’t be upgraded though. A failure
will cause irreparable damage and the future of the company will be in
jeopardy.
Nokia has already faced huge losses when it made
the transition from Symbian to Microsoft in February 2011. The sale of Lumia
phones did not help too much as the figures in June showed a 19% drop from last
year and the company’s debt ratings were given a junk status.
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To help escalate sales of the new phones, the
prices of some older Lumia models might be slashed. Security and encryption
features have also been revamped in order to combat competition from Research
In Motion’s Blackberry phones. Jo Harlow, the Nokia executive vice president in
charge of the company’s smartphone business is positive that enhanced
visibility of the platform will surely lure customers.
Ms. Milanesi, the Gartner analyst, however states
that launching a smartphone that uses state-of-the-art technology will not be
enough for Nokia. To secure its position as the cutting-edge numero uno brand,
they will need to have a solid hardware support system. Francisco Jeronimo, an
analyst at International Data Corp. in London
believes that a Microsoft-Nokia combination will do wonders for both companies
and help to catapult the latter into the league which they had once dominated.
He went on to say that Samsung might focus solely on Windows and might even
switch from Android, provided Windows 8 performs according to expectations.
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