Demand for Apple Inc.(NASDAQ:AAPL) latest offering keeps going up. Stores in Hong Kong have already sold out their current batch of iPhone 5, even as orders keep pouring in. China will soon report similar events because carrier China Unicom is soon launching iPhone 5 on their networks.
Brian White, an analyst from Topeka Capital Markets, who is presently on tour in the region, states that the iPhone 5 in Apple’s retail store in Hong Kong, can be purchased via an online order. There is a lottery mechanism to decide who wins – that lucky person can get the iPhone 5 from the store on the next day itself!
China Unicom has reported that all models of iPhone 4S has been totally sold out at some of its stores. This is because Unicom wishes to prevent issues regarding the stock in December, before they officially introduce the iPhone 5.
Presently, Apple is tied up with China Unicom and China Telecom, which constitute about a third of the entire user base in China. Talks about collaborating with the world's largest carrier (688 million subscribers), China Mobile, has been doing the rounds for sometime but has not led to anything substantial. Although Apple has a 15% share in the smartphone market in China, it has various opportunities to grow.
Initially the iPhone 5 was launched in US and 8 other countries but it is now available in 22 others including Hong Kong. By the end of the year, the units are expected to be shipped to 100 countries and will be available with 240 carriers, which is by far the highest rollout for Apple.