As Apple Inc.(NASDAQ:AAPL) sold out of its launch catalog of all iPad mini models, Amazon.com, Inc.(NASDAQ:AMZN) made a direct attack on the new 7.9 inch tablet with a large advert on its front page mentioning that the Kindle Fire HD offers more features for much less money.
As the iPad mini was presented for preorder at Apple’s website all weekend, Amazon ran an advertisement on its front page contrasting the Kindle Fire HD to the iPad mini. It criticized Apple’s latest iPad mini as having a low-definition display with lesser pixels for every inch than its very own Kindle Fire HD.
Amazon also dismissed the fact that the iPad mini has a mono speaker while Kindle Fire HD comes with dual stereo speakers. Amazon’s tablet with a 216 pixel for each inch screen is priced at $199 while the iPad mini comes at the minimum price of $329.
Apart from a short comparison of the devices, Amazon’s front page also features a quote from Gizmodo calling Apple ‘ballsy’ for charging more for the iPad mini with a poorer resolution screen. Apple and Gizmodo has been in dispute since the website bought a sample iPhone 4 and disassembled it before the product was declared, while the site also covered the iPhone 4 ‘antenna gate’ hullabaloo.
Amazon also stated that the Kindle HD had its biggest day of sales on last Wednesday. It was the day after Apple declared the iPad mini and its $329 initial price. Sales of the Kindle Fire HD were three times what they were in the last week, the company told AllThingsD.
Amazon does not announce its sales information so it is not yet known exactly how many of the Kindle Fire HD it sold till date. However, the company has always said that the tablet is the best selling product on its whole store.