Apple Inc.(NASDAQ:AAPL) is indulging in sweeping
reshuffle among its top management, following the embarrassing flaws in its
mapping software and other issues related to its new operating system.
First on the hit list to be replaced is software Chief
Scott Forstall, who was responsible for the development of the new mapping
software that was widely criticised. He was also one of the architects of the
iPhone's voice-enabled assistant Siri.
Forstall will leave Apple next year and serve as an advisor
to Chef Executive Tim Cook in the meanwhile.
Incidentally, he was seen as the future CEO of the
company. Apple itself described the move as a way to increase collaboration
across its hardware, software and services businesses.
Analysts however feel that Forstall has been made the
scapegoat for the botched up software, though criticism had been calling for
his head ever since the errors in the application became widespread.
Forstall's job will be taken over by Cue, who is the
head of the company's Internet Software and Services and is responsible for its
App Store and iTunes Store.
The company is also aiming to replace retail chief
John Browett, who recently created a controversy when he decided to reduce the
number of retail store employees.
The retail team will report directly to Tim Cook.
Apple's fiscal fourth quarter results did not match up
to expectations with the company selling lesser iPads than had been
anticipated.
It has also given a conservative outlook for the
holiday quarter saying that the costs associated with launching a number of
products would eat into its profits.
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