Saturday, October 27, 2012

Advanced Micro Devices, Inc. (NYSE:AMD) could expand its terms with ARM

Advanced Micro Devices, Inc.(NYSE:AMD) could expand its terms with ARM in the server chip space and the declaration could come at an event scheduled 29th October in San Francisco.

Advanced Micro Devices executives are supposed to be in San Francisco on 29th October to discuss on the company’s ambidextrous plan of using third party silicon technology to power its own server processors. The event is supposed to have a special guest appearing on-stage along with Rory Read, CEO of AMD.

The event comes the same week as ARM’s developer conference in nearby Santa Clara, California. It has fueled speculation that AMD is making preparations for announcing a prolonged relationship with ARM. The low-power, non-x86 chip designs made by ARM can be found in most smartphones and tablets. ARM is trying to make a move into the server space. AMD already has a connection with ARM. It has announced in June that it will integrate ARM’s Cortex-A5 processor with TrustZone security technology into accelerated processing units. This move is likely to help AMD’s efforts to expand its reach into mobile devices market.

AMD officials have discussed on company’s interest in offering AMD chips based on third part silicon. However, they have never openly talked about their plans to offer ARM-based processors. Margaret Lewis, director of software said in an interview with eWEEK that when the company looks at customer requirements, right type of silicon must be used for right kind of task.

During the 18th October conference call with journalists and analysts, senior vice president and general manager of the Global Business Unit of AMD, Lisa Su said that the company believed that it wants to build into the larger ecosystems in the industry. It plans on continuing to build x86 products. As the company had declared before, it has tie-ups with ARM in the trust sale and security space. According to SU, the company plans on seeing how it can incorporate more third-party IP over time to address some high-growing markets. 

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