Pre-orders for Amazon.com, Inc.(NASDAQ:AMZN)’s new Kindle Paperwhite e-reader are being dispatched from Monday onwards, but the expected ship date is displayed as 4-6 weeks. The delay in shipment is applicable to all Kindle Paperwhite models; even the ones with Wi-Fi and 3G and the versions with and without ads.
The Kindle Paperwhite was unveiled in early September along with the new new Kindle Fire tablets. Earlier versions of Kindle e-readers did not have in-built lighting but now it comprises an elegant front light, upgraded E-Ink technology and better touch response. It is rumored that the first batch of the new e-reader has been exhausted already, so customers will have to be a little patient.
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Comparisons with Barnes & Noble’s Nook Glowlight e-reader are inevitable, but the Kindle Paperwhite has an edge due to its E-Ink lighting technology. Aside from helping users to read in dark rooms, it can detect the difference in normally lit rooms too. The lighting does not require support from any external sources of light. Even with the light turned on, the battery life will last for 8 weeks.
Amazon has certainly made up for last year’s Kindle Touch, in terms of touchscreen technology. Typing and navigating the Kindle Touch’s interface was inconvenient and tedious due to the slow refresh speed of the screen. With Paperwhite, the response is as fast as real-time.
Shares of AMZN soared 2% to $255.92 in Wednesday’s session.