On Thursday, Nokia
Corporation (ADR)(NYSE:NOK) updated that its loss in the third quarter has
widened to 969 million Euros, which is equivalent to $1.27 billion. The company
indicated that the sharply declining sales of its smartphones since consumers
are waiting for the new generation of handsets operating on Windows Phone 8 OS
is the reason behind such deplorable sales condition.
An analyst mentioned
that the results were strong enough to shake the confidence that Nokia would be
successful in reversing its decline with Lumia. The company said it has sold
2.9 million units of Lumia smartphones in the quarter, down from 4 million in
Q2. It is first quarterly decline since the product line was launched in 2011.
An analyst at Canalys
in Reading, England, Pete Cunningham said that it is the first time that he is
forced to doubt the comeback story of Nokia. The statistics is very poor.
Nokia’s total loss in
the third quarter can be compared with a loss of 68 million Euros in the period
a year back. Revenue has fallen by 19% to 7.2 billion Euros in a matter of 3
months through September because of declining sales of smartphones and more
practical cellphone line. Analyst and Nokia officials believe that slowdown in
sales of Lumias is because customers are waiting for handsets that operate on
Windows Phone 8 software. Microsoft is planning on releasing it later this
year.
The present Lumia
phones run on Windows 7.5 software. Sadly, those phones cannot be upgraded to
Windows 8.
Stephen Elop, Chief
Executive of Nokia was not surprised when the Lumia results in the third
quarter indicated that people were delaying new purchases. By next year, Nokia
has plans of extending its lineup of Lumia smartphones to cover the overall
range of buyers.
Shares of NOK slid 7%
post-earnings, but for the week it was up 7%.
They hammered the last nail in their coffin when they decided to go exclusive with AT$T. Who in their right mind, now, would limit their sales by doing that. No, I know Apple did it, but that window had closed a long time ago....
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