Facebook
Inc(NASDAQ:FB ) filed a proposal to go public, on the 1st of February, but it
was definitely not a very smooth time for the social-networking site which
began eight years ago, when student Mark Zuckerberg and his friends at Harvard
had come up with a little something after endless coding. It swiftly became
popular all over the world, and now stands to connect people from various
countries together. It had become so wildly popular, that investors and
advertisers became eager to be a part of the phenomenon.
Facebook,
before its public offering, was constantly talking about the effectiveness of
advertisements, and the site also referenced Neilson, which is an audience
counting company. But Barbara Jacobs, who is an assistant director for the
branch of corporation finance in the U.S Securities and Exchange Commission
body, called the site out on their game. Before the filing was sanctioned, she
demanded that all investors know about all the material information there is to
be given out. She demanded that they provide all the information and that they
get Neilson’s consent. Facebook could do neither.
According to
SEC, Facebook has a very dodgy management system, and even the basic details
are being skimmed over hastily. The management was being very hesitant about
revealing crucial information, and that such habits are not nice before an
initial public offering.
The
social-networking site faces serious dangers of earning money, now that the
number of people who access the site through their mobile devices, are
increasing. These users do not get to see as many advertisements, which would
naturally make the sponsors very hesitant to put up their ads on the site. This
information was being held back from the investors till SEC intervened and made
Facebook come clean, which they had to.
On the 9th of
may, which was only eight days before the IPO, Facebook managed to reveal how
their revenue was undergoing a serious downwards spiral because of the growing
number of mobile users. Out of the one billion people who use Facebook, 600
million use their phones to access the site. And this number is steadily on the
rise.
Some analysts
maintain, however, that getting into trouble with SEC days before the IPO is
not unnatural for big companies.
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