Recently passing the
billion member milestone, Facebook Inc(NASDAQ:FB) was allowing members in the
US to pay US$7 each to have personal posts given importance and priority in
News Feeds seen by their friends.
Abhishek Doshi of
Facebook said in a blog post that when a person promotes a post, he increases
chances of his friends and subscribers to notice it.
The leading social
network in the world said that US testing of promoted posts is an increase of
trials rolled out in over 20 countries after starting in New Zealand in the
month of May.
Doshi said that every
day, news feed delivers a user’s updates to his friends. At times, a friend may
not notice a post, especially if there are a lot of posts from friends.
Twitter has claimed
that it has been successful in generating revenue from promoted tweets at the
internationally popular one-to-many texting service.
Facebook celebrated its
billion-member milestone promoting its mission to make the world a more social
place to live, while investors kept wondering how the service would generate
revenue on the basis of its popularity.
The firm has launched
an extensively anticipated public offering in May. However, it has seen its
opening share price of $US38 plunge.
Analysts are divided on
whether Facebook can influence its massive member base for advertising and other
revenues and still remain true to Zuckerberg’s aim of making it a service to
connect the whole world.
It was of particular
concern as to how Facebook would make money from members shifting to availing
the service on smartphones and tablets.
On an interview on
NBC’s ‘Today’ show, Zuckerberg mentioned that the company was moving ahead even
though there are some rough patches. He said that the company is definitely
going through tough times, which is not helping in any way, however people
working in the company are focused on what they are building.
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