It is evident that Facebook
Inc(NASDAQ:FB) is trying out new ways to increase gaming on the platform as Zynga
Inc(NASDAQ:ZNGA) persists on struggling.
Product manager of
Facebook games and apps, Matt Wyndowe has recently spoken to Christian Nutt of
Gamasutra about the future prospects of Facebook as a gaming platform and the
strategy it uses for alluring more game developers.
Wyndowe disclosed that
Facebook wishes to do more than it has done to allow synchronous gameplay on
the platform. He said that it is on the to-do list of the things that Facebook
would love to help enable.
He said that Facebook
is keen on enabling synchronous gameplay. Obviously, developers can attain a
lot on their end, however, there are a lot of features that the firm would love
to put in its API to aid in enabling that kind of stuff. It is something that
is a clear win for both developers and users. He also said that the firm has
nothing to declare as of now, but whenever a group of developers start talking
about it, it is included in the priority list.
The majority of games
on the Facebook platform are asynchronous, which means that a user is not
playing with someone in real-time but taking turns.
If the social
networking site includes more resources into synchronous gaming, it will
encourage users to spend more time on the platform that can mean more revenue
for Facebook.
Considering that Zynga
brought 20% of Facebook’s revenue and is presently tanking in the stock market,
maybe it is not a bad idea for the social networking site to provide more
incentives for developers to create games on the platform.
Zynga has said in a
statement that it estimates revenue from bookings for the year to fall in the
range of $1.085- $ 1.1 billion, due to lower than expected demand for online
games.
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