Facebook Inc(NASDAQ:FB) is looking to sell premium
services for businesses as it looks at alternative revenue streams to boost
growth, its Chief Operating Officer Sheryl Sandberg told CNBC in an interview.
“As we increase our investment in monetization, we’re
thinking about premium services for business,” Sandberg said. “We’ve heard from
businesses all over the world that they want more from us. There are things
they’d pay for they really want us to provide. So it’s an area that we’re
currently starting to explore.”
However she did not provide any specific examples of
such services.
Recently Facebook conducted a survey with Datalogix to
understand the impact of ads on offline sales. It came up with an interesting
conclusion that click throughs on ads are meaningless and what really impacts
sales are the impression that an ad makes on the viewer, as in the case of
traditional ads.
There are various areas where Facebook can offer a lot
to customers such as customer relationship management, analytics and data
management solutions.
Facebook has a huge database available with it that is
a marketer's dream and it has to intelligently monetise it.
Sandberg also did not provide any clarity on the size
of the market or the opportunity for premium services that the company is
looking at.
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