Saturday, October 6, 2012

Women dominate Facebook Inc (NASDAQ:FB) on mobile devices

Facebook Inc(NASDAQ:FB) founder and chief executive Mark Zuckerberg recently announced on the networking site that the company has reached a billion users.

That is a pretty impressive achievement and no doubt credit has to be given to the popularity of the platform, that despite whatever is happening on the business side of it, so far as user-interest is concerned it is definitely there up on top.

But what do users do on Facebook?

Facebook gets its revenues from advertisers and marketers who see it as a tremendous opportunity to market their wares and products. Ultimately all these users have to be converted into customers, because that is what the ads aim at.

Macquarie Research recently did a survey of what young Facebook users actually do.

The survey showed something that has been known all along: that more than half of Facebook users accessed the site on their mobile devices, an increase of 24 percent from a year earlier.

According to Macquarie this figure will rise to 70 percent by the end of 2013.

Analysing the activity patterns of Facebook subscribers, the research found that most of them were browsing and reading other people's updates.

Women tended to be more active in posting updates and uploading photos compared to men who were more inclined to be passive users, in reading and responding to posts.

More women are also leading the shift towards mobile devices, with about 61 percent women accessing the network on their mobiles compared to 51 percent men.

Young users were also using more of Instagram, the photo sharing app that Facebook bought for $1 billion.

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