It is a nail-biting time for Microsoft Corporation (NASDAQ:MSFT) as it awaits the response from the public regarding their Windows 8 line of PC’s. Manufacturers of hard drives, monitors and other PC equipment are also tense, because if the latest offering from Microsoft fails to make a mark, then the PC industry will suffer heavily.
Microsoft is doing everything in their power to design a powerful marketing campaign with a budget of $1.5 to $1.8 billion. This launch is apparently the largest in the history of the industry, surpassing the $200 million spent by Microsoft while promoting its Windows 95. Microsoft analyst Rob Enderle has compared the campaign as being fit for a presidential election.
Paul Thurrott along with a bunch of other analysts is supporting Microsoft’s approach. The new and revamped interface for Windows 8 PC’s, known as Metro and the company’s Surface RT tablets are expected to do immensely well. Microsoft is not designing an exclusive Metro-only OS for tablets and devices, as it believes that futuristic computing will not be via PC’s but through devices.
Microsoft has to master the art of selling the concept of a new operating system with user-friendly features and tools. Apple had gone through a rough patch when it lost market shares after the debut of the OS X operating system for Macs. Microsoft has to play its cards perfectly so that it does not suffer the same fate of Apple as it badly needs a winner.