Friday, October 12, 2012

Microsoft Corporation (NASDAQ:MSFT) Windows 8 Ads Leaked On The Web, Focus On Apps And Tablets

The countdown to Windows 8 continues as Microsoft Corporation (NASDAQ:MSFT) waits for the release of the new operating system on 26th October. Microsoft has been playing it low-key in the last few weeks that lead up to grand launch. However, there will be a major television ad campaign to overlap with the release if recent leaked ads are to be trusted.

It has been found that four Windows 8 ads have been leaked to the Web. Each advert has an apparently different focus, however, they all seem to be giving out the same message – Windows 8 is fun and easy to use. The primary focus seems to be on how Windows 8 compliments tablets with desktops by playing a second fiddle.

The ads serve a second purpose as small tutorials. They help users to understand how to navigate the seemingly confusing windows 8 user interface. The only issue seems to be that Microsoft does no reveal enough desktop interaction. Most early adopters are supposed to use Windows 8 on desktops and Microsoft has not yet shared an adequate amount of details to aid the less skilled users to move within the puzzling user interface.

CNET points out that Microsoft’s Surface tablet does not appear on any of these ads. They suggest that it might be a plan on Microsoft’s part to mollify OEM’s, who are enraged that the software giant is now manufacturing its own hardware. Even then, it does not make much sense. Surface is seeking to be the tablet that actually gets Windows 8 into customers’ hands, particularly when the cost is right.

Microsoft has been facing criticism from JT Wang, Acer’s chief executive, who asked the software giant to think twice before releasing its own tablet. Paul Otellini, Intel’s chief executive has slammed Windows 8 before its release, saying that it still has bugs. 

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