In an endeavour to bridge the gap
between personal computers and fast growing tablets with its touch-enabled
interface, Microsoft Corporation (NASDAQ:MSFT) crafted a campaign for its
newest operating system, Windows 8, and its Surface tablet computer at New
York's Pier 57.
Windows 8 which is exclusively
designed to run both on PCs and tablet computers is a benchmark for the company
and is significant in bringing about a revolution in the industry's dominant
operating system in at least 17 years. It is also represented as a stern answer
to the ever-growing competition faced from its rival Apple Inc. This is obvious
from the fact that the launch of Windows 8 and the Surface tablet computer came
amid a swerve of other tablet offerings prior to the holidays.
Being the first venture of the
company in the field of making computers and being available for sale from
Friday, the launch came with a series of parallel launches from the house of
its rivals. Apple Inc. unveiled its iPad Mini with a 7.9-inch screen on
Tuesday. Amazon.com Inc. and Barnes & Noble Inc., makers of the 7-inch
Kindle Fire and Nook Tablet, are coming out with larger versions next month.
Even the computers and other tablets running on the newest and the most updated
Windows 8 would be available for sale from Friday.
The launch of Windows 8 event was
presented by Microsoft CEO Steve Ballmer; Windows chief Steven Sinofsky; Julie
Larson-Green, the executive in charge of Windows Program Management. The
presenters also included Michael Angiulo, who heads the Windows Client and Ecosystem
Team; and Panos Panay, general manager of the Surface team.
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