On one side there is Google and Samsung, a formidable combination that has taken leadership of the smartphone segment. On the other side is Apple Inc.(NASDAQ:AAPL), the lone ranger, so to say, more than equipped to take on any competition.
Now we have a third front forming - Apple Inc.(NASDAQ:AAPL) and Microsoft Corporation(NASDAQ:MSFT).
Microsoft is the world's largest software maker and a colossus in the area of operating system, with a majority of the world's computer s running on its software. Nokia is an erstwhile leader of mobile phones and now just a struggling handset maker that is struggling to keep pace in a segment that it helped to establish.
Microsoft and Nokia are determined that together they will take a sizeable bite out of the Apple share in smartphones.
The Lumia 920 is going to be the test of the partnership between the two companies and their success with this smartphone will set the trend for the future.
Microsoft has already said that it will have exclusive rights o he flagship Nokia Lumia 920.
On October 26, Microsoft will release its new Windows Phone 8 software and soon after that Nokia's Lumia 920 will be ready to retail from store shelves.
As of yet the Finnish mobile phone maker has not yet set any date for the release of the new phone nor are there any details about the pricing of the phones.
Nokia has already junked its Symbian operating system for mobiles and has maintained its stance of sticking to Microsoft's Windows operating system for the future.