Mapping technology designed by Nokia Corporation (ADR)(NYSE:NOK) and Microsoft are some of the alternative options that CEO of Apple Inc.(NASDAQ:AAPL), Tim Cook, has recommended for users to try while his company makes efforts to fix its faulty Maps App. It is yet to be seen if either competitor can successfully capitalize on Apple’s official approval.
There is every possibility that Samsung will take advantage from the situation. The firm has a reputation for designing ads that trigger differences between the Galaxy S line of smartphones and Apple’s iPhone. The latest anti-Apple campaign does not look very successful. With Cook’s official seal of approval, Nokia is not likely to incur a similar counterattack.
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Nokia’s mapping offering is free and open to all users at maps.nokia.com. it seems to be a fairly strong substitute. Users can download a plug-in in order to access a special mode that provides a 3D view for a number of popular cities all over the world, including New York, Sydney, Barcelona, Berlin, San Francisco and Rome. Since the service is offered free of charge, users do not have to buy a Nokia phone to find the fastest route to their next destination. However, people having one will enjoy a few special bonuses.
Bing map, offered by Microsoft Corporation(NASDAQ:MSFT), is even better. It may not be as crisp as Google Maps, but it comes with an excellent bird’s eye view that allows users to get a closer and a more comprehensive look at their destination.
Apple has opened the door for its rivals by admitting it made a mistake. Nokia and Microsoft could team up to release a Windows Phone 8 campaign that would promote the fact that their mapping offerings are approved by Apple. This does not need to be controversial. They could simply use a lot of advertising and reiterate the quality of their services against the competition.