Vringo, Inc.(NYSEAMEX:VRNG)’s patent battle with Google Inc (NASDAQ:GOOG) over the use of Adwords and Adsense has huge implications for the technology industry and for the search giant.
Sincethe patents under disputeare related to AdWords and Adsense, which are vital to Google's revenues, any decision on this will have a huge impact for the company.
One of the patents which Google is being accused of infringing has been described as follows by Ars Technica:
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`A search engine system is provided for a portal site on the internet. The search engine system employs a regular search engine to make one-shot or demand searches for information entities which provide at least threshold matches to user queries. The search engine system also employs a collaborative/content-based filter to make continuing searches for information entities which match existing wire queries and are ranked and stored over time in user-accessible, system wires corresponding to the respective queries. A user feedback system provides collaborative feedback data for integration with content profile data in the operation of the collaborative/content-based filter. A query processor determines whether a demand search or a wire search is made for an input query.'
The patent was granted originally to Ken Lang, who sold it to Lycos and then bought it back. Lang has now joined Vringo and has decided that he wants to be paid for the use of the technology.
According to the complaint made by Vringo with the use of the technology, which filters out search results for advertisements, Google's revenue and market share rose significantly.
Shares of VRNG are up 3.90% to $3.74.