Wal-Mart Stores, Inc.(NYSE:WMT)’s U.S. unit has said
that it is confident of maintaining its growth momentum going into the holiday
season, which usually sees a spike in sales.
The company said that it had a sound strategy for the
holiday season and it would hasten the opening of small stores.
It said that the company as targeting online sales at
$9 billion by 2014.
Shares in Wal-Mart have been on an uptick recently and
on Wednesday it closed up 1.7 percent at $75.42, which is an all-time closing
high for the company. In 2012, so far Wal-Mart shares have been the fourth best
performer rising more than fourth, compared to the Dow which has risen 9.2
percent in the same period.
Wal-Mart U.S. said it planned to become more
aggressive and raise its marketing and advertising campaigns.
It said that it would also use social media platforms
such as Facebook and others to drive sales, such as allowing its 22 million
Facebook fans to vote on toys they’d like to see “rollbacks,” or temporary
discounts, on.
With regard to delivery services Wal-Mart has started
same-day delivery services in the Bay area, Philadelphia, Minneapolis and
Washington, D.C.
Wal-Mart is now competing with Amazon.com in the
online space and has been increasing its presence there.
Wal-Mart U.S.’s comparable sales for the first half
have risen 2.4 percent, as it increased traffic and gained market share, Bill
Simon, head of Walmart U.S., said at the company’s annual analyst meeting.
No comments:
Post a Comment