Games developer Zynga Inc(NASDAQ:ZNGA) is in serious
trouble.in a bid to cut costs, the company is eliminating games, studios and
jobs in a drastic move.
The one-time close ally of Facebook, for which it
created the popular social media game `Farmville' said on Tuesday that it
intends to reduce bout 5 percent of its workforce of 3,200 employees.
This is the first time that Zynga, which went public
late last year, is resorting to job cuts.
Zynga also said it will get rid of 13 older games and
reduce its investment in the game "The Ville." It will close its
studio in Boston and may close studios in Japan and the U.K. It runs 18 studios
worldwide.
Zynga's stock has depreciated about 70 percent since
its stock market debut, though on Tuesday it rose more than 3 percent after the
announcement was made. The company is scheduled to report its third quarter
results on Wednesday.
The fortunes of Zynga are closely allied to that of
Facebook, from whom it derived about 15 percent of its revenues. With Facebook
reporting better-than-expected results for the third quarter, investors are
hopeful that Zynga may also follow suit.
Zynga said earlier this month that it expected to post
a third-quarter loss due to weak demand for some of its titles. It said its
revenues would likely be nearly flat compared to the same period last year.
It had also warned about taking some measures to
reduce costs that would help improve its performance.
CEO Mark Pincus said that the job cuts were the most
painful part of the overall cost-reduction plan, which also includes
significant cuts in spending on data hosting, advertising and use of
contractors.
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