Apple Inc. (NASDAQ:AAPL)’s new iPad Mini can now be ordered and reserved online and can be picked up the next day at the store.
The company launched the smaller version of its tablet PC late last month and opened sales to a rousing reception. The initial batch of the iPad Minis have been sold out, not only on Apple's online store but also in its physical outlets as well.
The Cupertino company has now hit upon the formula of getting customers to reserve their units online and then pick it up a day later from their stores.
'Instead of having to wait the two-week delivery time Apple is currently quoting, those interested in buying the 7.9-inch tablet now have the chance to reserve one through the Online Apple Store each night starting at 10 p.m. The reservation system, aimed at customers looking to be one of the first iPad mini owners, has been used before with other major Apple launches," AppleInsider reported.
Incidentally Apple has been hit by demand outstripping supply both in the case of its iPhone 5 as well as its iPad Mini, both of which have been eagerly anticipated by consumers as well as analysts.
However the company is taking only a limited number of such reservations at its online stores as it tries to balance the supply with the demand for the device.
According to various reports, supply is trickling in from the company's manufacturing plants in China.
"It is unclear how many units are allotted to online reservations, and stock at each Apple Store undoubtedly fluctuates, however interested consumers can visit the Online Apple Store to check availability starting at 10 p.m. local time," AppleInsider said.