The holiday season is here and Facebook Inc (NASDAQ:FB) is going all out to extract every bit of revenue-making opportunity from it.
The company, which introduced its Gifts feature a while back, is now tying up with a rash of partners including Baby Gap, Dean & Deluca, Fab, Pandora and Mondavi Winery.
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On Thursday the social networking site unveiled new partners for its gifting ideas. They include Brookstone, L’Occitane and Lindt chocolate.
With Gifts, Facebook users can buy products from online merchants within Facebook and send it to their relatives or friends.
Facebook users can also send subscriptions to digital services like Pandora, Radio, and Hulu Plus and make charitable donations to non-profits. And they’ll be able to send wine from Robert Mondavi Winery and Chandon in the coming weeks.
The Gifts feature at present is restricted to users in the United States, where it has covered just about 20 percent and intends rolling it out gradually.
However Facebook is not merely tying up with the partners and allowing users to do the rest. It actually prompts them to consider buying their friends gifts when their birthdays and anniversaries roll up.
Critics had earlier complained that many of the products and items were from brands which would not be easily recognised and had questioned the quality of the products. However now that the company has signed up with some of the biggest brands, this should not pose a problem.
Many of the partners are using the Facebook platform to spread awareness about their products rather than actually generating revenues from sales.