The holiday season is here and Facebook Inc (NASDAQ:FB)
is going all out to extract every bit of revenue-making opportunity from it.
The company, which introduced its Gifts feature a
while back, is now tying up with a rash of partners including Baby Gap, Dean
& Deluca, Fab, Pandora and Mondavi Winery.
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On Thursday the social networking site unveiled new
partners for its gifting ideas. They include Brookstone, L’Occitane and Lindt
chocolate.
With Gifts, Facebook users can buy products from
online merchants within Facebook and send it to their relatives or friends.
Facebook users can also send subscriptions to digital
services like Pandora, Radio, and Hulu Plus and make charitable donations to
non-profits. And they’ll be able to send wine from Robert Mondavi Winery and
Chandon in the coming weeks.
The Gifts feature at present is restricted to users in
the United States, where it has covered just about 20 percent and intends
rolling it out gradually.
However Facebook is not merely tying up with the
partners and allowing users to do the rest. It actually prompts them to
consider buying their friends gifts when their birthdays and anniversaries roll
up.
Critics had earlier complained that many of the
products and items were from brands which would not be easily recognised and
had questioned the quality of the products. However now that the company has
signed up with some of the biggest brands, this should not pose a problem.
Many of the partners are using the Facebook platform
to spread awareness about their products rather than actually generating
revenues from sales.
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