Monday, November 12, 2012

Google Inc (NASDAQ:GOOG) Introduces third-world mobile web land grab

Google Inc(NASDAQ:GOOG) is all set to experiment with its all new program “Google Free Zone” in Philippines. This new program is aimed at drawing phone users in developing nations onto the mobile internet by way of the search giant's ad-supported online properties. Philippines is the first country that this largest search engine driver has chosen as its area of operation. The “Google Free Zone” service was launched on Thursday itself in collaboration with wireless carrier Globe Telecom.
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 The service gives a chance access Google Search, GMail, and Google+ for no cost provided the customers’ are on Globe's network and obviously have an internet-capable phone. The users can access the Google services even if they haven't subscribed to a mobile data plan.
In addition to this, the customers can also surf through third-party websites that show up in Google's search results at no charge. However, clicking on any other links directs the customers to a screen which flashes the instruction to purchase mobile data from Globe. Analysts anticipate that the “Free Zone” service provided by Google is mainly targeted at users of so-called feature phones, which are popular for making phone calls and sending SMS messages but aren't often used to access the internet.
With claims that once users get familiar with accessing the internet on mobile phones, they'll eventually shift for upgrading their mobiles to more fully featured smartphones, Google product manager AbdelKarim Mardini said, “[Google Free Zone is] aimed at the next billion users of the Internet, many of whom will be in emerging markets and encounter the Internet first on a mobile phone, without ever owning a PC." The company has plans for introducing this program to other developing nations in the near future but the launch of this pilot program would be in Philippines.

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