Wednesday, November 7, 2012

Google Inc (NASDAQ:GOOG) Tumbling From Its Position In China

As per market-watchers, Google Inc(NASDAQ:GOOG) is going down without a trace in China. they are ranking Google at the fourth position in the domestic search market, claiming that the Maps service of the search engine company has toppled to 6th position after decline of a near double figures fraction.

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The Chocolate Factory had to go through tough times for market share even before its well-publicised post-operation Aurora row with the Chinese officials in the year 2010.

Baidu.com, Inc. (ADR)(NASDAQ:BIDU), a local competitor made the most of the situation when Google had decided to relocate its search services to Hong Kong. The company has been confronted with tough times ever since.

The web giant is now sitting as low as the fourth rank in the Chinese market of search engines in terms of both unique visitors and page hits, with a little more than 4.5%, as per CNZZ’s October reports.

Baidu is way ahead of Google with around 73%, with Chinese web companies like Qihoo and Sogou in between.

It is the rapid rise of Qihoo 360 Technology Co Ltd(NYSE:QIHU) since it burst onto the search scene in the northern summer that has done everything possible to adversely affect Google’s shares. It was a key associate for Google but later it ditched the US search giant from its immensely popular portal site hao.360.cn.

The choice of locating its data centre outside the barriers of China implies Google searches from within the Great Firewall can be unpredictable and inconsistent, with users often experiencing error messages. That is how users have another reason to go local, notwithstanding self-censoring search service providers.

In order to improve the user experience, Google had recently introduced a Communist Part-baiting tool intended to notify users if a search keyword is going to cause censorship and subsequent connection issues.

On the mobile scenario, results from the third quarter as reported by Analysys International, Google Maps dropped from 2nd to 6th rank.

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