Many people thought after the announcement of Lumia 920 that the phone could be given a try provided the price is right. Nokia Corporation (ADR)(NYSE:NOK) has a tendency to distribute its phones to the local sellers and let them decide the price tag of the phone. That is why Nokia phones generally carry large price variations between nations.
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It seems that AT&T that has exclusivity of Nokia Lumia 920 in the US has decided to price its phone very antagonistically. The price tag of $450 without contract and $100 with contract is much lower than the competition. The starting price of Apple’s iPhone 5 is $649 without a contract. Samsung’s Galaxy S III starts from $549.
This may seem to hurt profit margins of the company. However, it will help Nokia to sell more phones, helping it to be more prominent. Having a better prominence can aid Nokia greatly when it comes to advertising the phone. If a high quality phone is used widely, it will lure more users with time. In addition to pricing the phone very hurriedly, AT&T also has throw in a free wireless charger with the phone.
It also seems as if the Lumia 920 will be available in a number of countries at the same time. The latest country to have Lumia 920 this November is said to be in India. While India is the main market for Nokia and the company still boasts its status as the largest mobile phone company in terms of volume, Nokia’s management took some time to introduce the Lumia 900 in the country.
In case the phone finds success in the US, it can surely make an impression all over the globe. The US is very much like a showcase of the world. That is the reason Samsung is densely invested in this nation.