Thursday, November 1, 2012

Nokia Corporation (NYSE:NOK) Lumia Phones To Feature Exclusive Angry Birds Roost App

The Nokia Corporation (NYSE:NOK) Lumia lineup of Windows Phone devices have ample reason to crow lately. A new exclusive release featuring Rovio’s immensely popular Angry Birds seems to be the reason. The app called Angry Birds Roost was announced sometime in September and while it does not offer any actual gameplay, it does act as an ideal center for the Angry Birds completist. Nokia has declared in May that it would be investing in and co-developing with Rovio. This surely seems to be interesting.

It would give users direct access to the other Angry Birds games titles for purchase, apart from videos, walkthroughs for the hard levels, secret Easter eggs, wallpapers, reviews, news updates and much more. If a user is feeling that his life is lacking in some Angry Birds-way, this is the app to make up for the deficiency and it is free since it is essentially promotional!

The app may not seem to be as exciting as the standalone Angry Birds game, but it is content from a top-notch mobile development partner and is exclusive to Windows Phone and Lumia smartphones in specific. The latter means a lot to Microsoft and its flagship hardware partner in terms of optics. If Windows smartphones are considered to be destinations for attractive software exclusives, it must lure users theoretically. That is exactly what has driven a generation of console exclusives in the video game industry and made some fans with hardcore devotion to once platform or another. It is clearly a part of Microsoft and Nokia’s plan for narrowing the perceived app gap between themselves and rivals like Google and Apple.

The Angry Birds franchise has topped 1 billion cumulative download mark earlier this year. The fifth installment in the series, Angry Birds Star Wars is scheduled to release on 8th November. 

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