Wednesday, November 14, 2012

Nokia Corporation (NYSE:NOK) map app for iOS Targeting Apple Inc (AAPL)

Everyone knows the debacle of Apple Inc.(NASDAQ:AAPL)’s mapping application available with its new operating software iOS 6.

Nokia Corporation (ADR)(NYSE:NOK) is now making its mapping application and location services available for Apple's iOS devices.

Is Lumia A Real Turnaround Formula For NOK and Investors Should The Stock Now? Find Out Here

On Tuesday, the Finnish handset maker released `HERE', a new generation of location services designed to make mobile devices more personally significant for people everywhere.

“People want great maps, and with HERE we can bring together Nokia’s location offering to deliver people a better way to explore, discover and share their world,” said Nokia President and CEO Stephen Elop, in a press release.

“Additionally, with HERE we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia. As a result, we believe that more people benefit from and contribute to our leading mapping and location service.”

The specific application that will be used by Apple is based on HTML 5 and will include offline capabilities, voice-guided walk navigation and public transport directions.

The app will soon be available to download for free from the App Store.

A strategic partnership was also announced with Mozilla to bring new location services to Firefox, including a mobile version of the maps for its new operating system.

Maps are hard to get right – but location is revolutionizing how we use technology to engage with the real world,” said Michael Halbherr, Executive Vice President of Location & Commerce and responsible for the HERE brand, in the press release.

“That’s why we have been investing and will continue to invest in building the world’s most powerful location offering, one that is unlike anything in the market today.”


  1. Oh, the irony. Apple's own suckiness revitalizing the company it took the throne of.

    1. Apple maps work fine for me, faster than Google Maps ever was. That whole debacle was much overstated.


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