Everyone knows the debacle of Apple Inc.(NASDAQ:AAPL)’s
mapping application available with its new operating software iOS 6.
Nokia Corporation (ADR)(NYSE:NOK) is now making its
mapping application and location services available for Apple's iOS devices.
On Tuesday, the Finnish handset maker released `HERE',
a new generation of location services designed to make mobile devices more
personally significant for people everywhere.
“People want great maps, and with HERE we can bring
together Nokia’s location offering to deliver people a better way to explore,
discover and share their world,” said Nokia President and CEO Stephen Elop, in
a press release.
“Additionally, with HERE we can extend our 20 years of
location expertise to new devices and operating systems that reach beyond
Nokia. As a result, we believe that more people benefit from and contribute to
our leading mapping and location service.”
The specific application that will be used by Apple is
based on HTML 5 and will include offline capabilities, voice-guided walk navigation
and public transport directions.
The app will soon be available to download for free
from the App Store.
A strategic partnership was also announced with
Mozilla to bring new location services to Firefox, including a mobile version
of the maps for its new operating system.
Maps are hard to get right – but location is
revolutionizing how we use technology to engage with the real world,” said
Michael Halbherr, Executive Vice President of Location & Commerce and
responsible for the HERE brand, in the press release.
“That’s why we have been investing and will continue
to invest in building the world’s most powerful location offering, one that is
unlike anything in the market today.”
Oh, the irony. Apple's own suckiness revitalizing the company it took the throne of.
ReplyDeleteApple maps work fine for me, faster than Google Maps ever was. That whole debacle was much overstated.
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