Alright, the suspense is over now for the release date
of the new Nokia Corporation (ADR)(NYSE:NOK)’s Lumias.
According to network carrier AT&T (NYSE:T), with whom Nokia
has tied up for the launch, it will be selling the Nokia Lumia 920 and 820 from
November 9 onwards, while pre-orders for the phones started on November 7.
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In the United States, where Nokia is determined to
make its mark, the company has tied up with other network carriers as well such
as Verizon and T-Mobile.
Each of the network carriers will be selling
custom-made versions of the phone will which were unveiled publicly on
September 5.
Breaking into the U.S. market is critical for any
handset maker and all the more so for Nokia, which has been struggling with
dwindling sales. The U.S. is the largest market in the world for mobiles and
success there would translate into positive consumer sentiment in other markets
as well.
The release of the smartphones by Nokia have been
delayed as its software partner Microsoft was not ready with the operating
system Windows Phone 8, that was released only late last month.
In partnership with Microsoft, Nokia is making an
all-out effort to regain some of the ground and the market share that it has
lost to companies such as Apple and Samsung, which have powered ahead in the
mobile market, especially in the smartphone segment.
Those who have compared Nokia's Lumia 920 with Apple's
iPhone 5 feel that the Nokia phone is definitely a superior product.
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