Telecom
giant AT&T Inc.(NYSE:T) has announced its plan to sell new windows-powered Nokia
Corporation (ADR)(NYSE:NOK) Lumia 920 for $99.99 from Friday. AT&T also
clarified that with fall in price there will no changes in Two year contract.
This aggressive pricing from AT&T has pushed electronic giant Best Buy to
remove the product from its website which was priced at $149.99 on a two year
contract.
AT&T
has further announced its plan to sell Nokia Lumia 820 for $49.99 with same
contract terms as it has for Lumia 920.
This
fall in price makes Nokia Lumia 920 considerably cheaper than rival devices
from Samsung Electronics Co and Apple
Inc.This new discounted prices of Nokia Lumia 920 will help to capture a bigger
market than competing devices like Apple's New iphone 5 costs $199.99 on two
year AT&T contract and Samsung GalaxySIII costs $149.99 on 4G enabled
network.
Nokia,
once leading Smartphone manufacturer, is hoping to bounce back in Smartphone
business with Lumia 920.This device comes at a critical time for Nokia which
lost 969 million Euros ($1.24 billion) in the most recent quarter.Nokia's sales
figure of 6.3 million smart phones in the third quarter has ranked itself out
of top three smart phones shipment ranking for the first time. According to
recent research, it is estimated that Nokia's smart phones market share at only
4% where rival Samsung market share has risen to 35%from 23% in the third quarter.
With considerably cheaper price than
rivals manufacturer could attract interest for Nokia smart phones in the vital
US market.Lumia 920 comes with wireless charging pad, optical image
stabilization camera with upgraded version of Microsoft Crop's operating system
. To make Lumia 920 more appealing to
masses, AT&T has announced that early buyers will get wireless Charging
absolutely free, for a limited time while it will take pre-orders for Lumia 920
from Wednesday itself.
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