The analyst community is looking upon Research In
Motion Limited (USA)(NASDAQ:RIMM) very favorably. Goldman Sachs is the latest
name on the bandwagon as they have changed their rating of RIM from neutral to
buy and increased its price target to $16 from $9. Like others, Goldman Sachs,
sees great potential in RIM’s new smartphones, which are expected next year.
Shares of RIM went up 4% to $11.44 and through
Wednesday’s close the stock was up 76% over the last two months. The firm expects
a 30% chance of success of RIM’s BlackBerry 10 launch, which looks promising in
the face of the company’s recent failures around new devices and product
upgrades.
But even if BB10 doesn’t achieve the success as
per predictions, due to the failure percentage being 70%, Goldman still has a
positive expectation regarding RIM’s chances. They expect the company to
outperform over the next 2-4 quarters because of higher average selling prices
and improving margins following the BB10 launch.
CIBC World Markets increased its RIM price target
to $17, from $8, earlier this week, citing reasons about the company being
materially undervalue. National Bank and Jefferies & Co also expressed
positive opinions about RIM, which led to the stock shooting up. But Morgan Stanley
still retains its rating of un-investable for RIM stock.
Shares have gone up due to the hype surrounding
the BB10 and RIM has to prove itself yet again to make all expectations and
predictions come true. Since it is competing with Apple, Microsoft, and Google,
it will be a tough battle indeed.
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