Research In Motion Limited (USA)(NASDAQ:RIMM is expecting to build up a comeback in the new year on the back of a fresh operating system named Blackberry 10.
While RIM is trying to innovate, it is also being careful about abandoning the loyal customers, who have not left BlackBerry. Along with the new all-touch smartphone, which is supposed to be introduced with the new operating system in the month of January, the company has also been touting a BB10 model with a complete keyboard.
RIM flaunted the device at its BlackBerry Jam developers’ event and mentioned it on Thursday in the company’s developer blog. RIM is launching a limited number of developer versions to allow app makers modify their devices for QWERTY input, as told by the company.
Only app developers, who can prove that they are working on two or more apps for the operating system are eligible for getting the phones. Only priority developers can receive devices, as per the post. Those developers making apps particularly for the BlackBerry will stand at being at a higher priority than those adapting apps from other OSs, like Android onto BlackBerry 10.
Getting developers interested in the new system is very important for the company that has claimed that it wants to focus on building out its app store with significant programs tempting to its business-centered customers.
The company has opened the BlackBerry App World for programs to operate on the latest phones at launch.
BB 10 aims at providing secure but fluid navigation between personal and business information of the user and is due to release on 30th January. The company is expected to introduce two smartphones very soon after the operating system goes live.
In a different announcement, RIM launched an upgrade to BlackBerry Mobile Fusion 6, the company’s mobility management application for organizing existing models of BlackBerry together with iOS and Android devices.