Online retailer Amazon.com, Inc.(NASDAQ:AMZN) is going premium. The company is launching an
online high-end fashion store with the intention of challenging Net-A-Porter
and Asos.
The launch will be made today, which is the busiest
online shopping day of the year and is commonly dubbed 'Mega Monday".
It may be recalled that the Sunday Telegraph had
reported in October that the company had considered making a bid to acquire
Asos.
Amazon is obviously trying to diversify its portfolio
and attempting to find that same success with fashion that it has found in
books and technology.
The new fashion store, located at
amazon.co.uk/premium, has signed up brands including 7 For All Mankind,
Pringle, and Black Orchid.
"More and
more customers are discovering the benefits of shopping for clothing online and
we are rapidly expanding our fashion offering with a raft of aspirational
brands and on-trend products, Christopher North, managing director of
Amazon.co.uk, said.
"The new premium store is a prime example of
that, giving customers a dedicated destination for top designer brands like 7
For All Mankind, Pringle, and Hudson," he added.
Mega Monday has been traditionally a big day for
online retailers and last year Amazon sold more than 3 million items on that
day.
According to estimates by Visa Europe, £320 million
will be spent online in total. It predicts that December 3 will be the busiest
online shopping day ever in the UK.
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