Thursday, December 6, 2012

Amazon.com, Inc. (NASDAQ:AMZN) Launches Kindle Content Service For Children

Amazon.com, Inc.(NASDAQ:AMZN) is reportedly launching a subscription service for kids’ videos, books and games. This move is intended to attract more children to use the Kindle Fire tablets.

Amazon is planning on announcing on Wednesday that the Kindle FreeTime Unlimited service will be accessible over the next few weeks as part of an automatic software update.

Amazon mentioned that its subscribers will have access to thousands of pieces of content, even though the company did not mention any particular number. Children will be able to watch, read and play any type of content available to them for as many times as they wish to. Parents do have option to set time restrictions.
The service is targeted for kids aged 3-8. It will be priced at $4.99 for each month for one child. It will be charged at $2.99 for one child, for people, who are members of Amazon Prime, which is priced at $79 each year for free shipping of merchandise bought in the online store of the company.

Family packages for up to 6 children will cost $9.99 each month and $6.99 for members of Amazon Prime.
The Kindle already offers parental controls through its FreeTime service. Parents can set up profiles for up to 6 kids and set time limits to monitor how long children can spend watching videos, reading and using Kindle. 
Kids can go through age-appropriate games, books and videos and choose whatever they wish to see. They would not find any adverts and will be prevented from browsing the internet or social media platforms. They also would now be able to make online payments within apps.

Amazon is introducing the service as competition heats up in the tablet industry among Microsoft, Samsung, Barnes & Noble and Apple. Amazon is planning to offer the Kindle at comparatively low cost and make profit by selling the content.

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