Amazon.com,
Inc.(NASDAQ:AMZN) is reportedly launching a subscription service for kids’
videos, books and games. This move is intended to attract more children to use
the Kindle Fire tablets.
Amazon is planning on
announcing on Wednesday that the Kindle FreeTime Unlimited service will be
accessible over the next few weeks as part of an automatic software update.
Amazon mentioned that
its subscribers will have access to thousands of pieces of content, even though
the company did not mention any particular number. Children will be able to
watch, read and play any type of content available to them for as many times as
they wish to. Parents do have option to set time restrictions.
The service is targeted
for kids aged 3-8. It will be priced at $4.99 for each month for one child. It will
be charged at $2.99 for one child, for people, who are members of Amazon Prime,
which is priced at $79 each year for free shipping of merchandise bought in the
online store of the company.
Family packages for up
to 6 children will cost $9.99 each month and $6.99 for members of Amazon Prime.
The Kindle already
offers parental controls through its FreeTime service. Parents can set up
profiles for up to 6 kids and set time limits to monitor how long children can
spend watching videos, reading and using Kindle.
Kids can go through
age-appropriate games, books and videos and choose whatever they wish to see. They
would not find any adverts and will be prevented from browsing the internet or
social media platforms. They also would now be able to make online payments
within apps.
Amazon is introducing
the service as competition heats up in the tablet industry among Microsoft,
Samsung, Barnes & Noble and Apple. Amazon is planning to offer the Kindle
at comparatively low cost and make profit by selling the content.
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