Tuesday, December 4, 2012

Google Inc (NASDAQ:GOOG) Play Revenue shoots up by more than 300%

Did you know that Google Inc (NASDAQ:GOOG) Play has done a fantastic job in terms of revenue, with the amount going up 311% this year? Even so, Apple's iOS App Store is way ahead of the Android app store. These figures have been collated by app store analytics and market intelligence firm App Annie, where they analyzed data from January to October this year along with studying analytics of more than 150,000 apps.

According to the report by App Annie, the huge growth rates have been helped by the fact that revenue numbers for Google Play were not promising in the beginning of the year, whereas Apple was generating 12 times as much the amount. Nevertheless, the more than 300% rise in revenue of Google Play is comparable with 13% for the Apple App Store during the same period.

There has been an increase in the number of downloads via Android smartphones and tablets, with 48% more downloads in October, than in May. Since three quarters of all smartphones sold now running on Google's operating system, it doesn’t come as a surprise that the increase in revenue for Play Store is in line with the increase in usage of Android devices. Even Android-powered tablets are doing well, and they have cut into the market shares of Apple’s iPad too!

For the first time, the US doesn’t come out on top for revenue on Google’s Play Store. It is Japan that makes up 29% of Android app revenue, when compared to US’s 26%. But US retains its numero uno position when it comes to downloading the most apps, with 26% and 21% of all iOS and Android downloads respectively.

Mobile gaming still stands out as being the primary source of revenue from apps and nine of the top 10 publishers of apps are on both iOS and Google being game publishers.

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