The photo-sharing site
of Facebook, Instagram has recently updated its privacy policy. Its new privacy
policy gives it the power to sell photos of its users to advertisers without
informing them.
Users have a deadline
period till 16th January. After that, they will not be able to opt
out.
The changes in the
policy also imply that Instagram can share information about its users with
Facebook, which happens to be its parent company now, and also with advertisers
and affiliates.
The move has enraged
users.
VP of global marketing
solutions at Facebook, Carolyn Everson had mentioned earlier this month that
with time there will be a way to monetize Instagram.
The notice regarding
the new privacy policy on Instagram site included that it may use people’s
information from cookies, log records and location data with enterprises that
help in providing services to users.
However, Instagram
mentioned that it intends to make things simpler to work with Facebook. It said
in the statement that the move is to fight spam more efficiently, identify
reliability issues faster and make features for all users by understanding how
Instagram is used.
The updated policy,
however, will not change the ways in which ownership of photos are handled or
who is able to view the pictures of a user.
The new policy has
prompted a criticism among several social media users.
Clayton Cubbit, a
photographer based in New York has stated in his account that the updated
policy is a suicide note.
Analysts feel that the
new policy could result in a severe blow to the reputation of Facebook and push
away some users.
Chairman of
TechMarketView, Richard Holway said that each time the social marketing giant
has modified their privacy policy, it has always attracted criticism leading to
a retreat. They tamper with privacy of people at a cost, upsetting people.
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